CASE AWARDS // Nebraska: In Our Grit, Our Glory Commercial
Award Level: Silver
This video is a standout from the more traditional college promotional videos. The pacing and soundtrack are strong, the visuals are creative, and the concept capitalizes on the university’s athletic reputation without going over the top. It’s attention-grabbing and empowering, and makes you want to be a part of the energy and excitement.
There are some common misconceptions about what it’s like to live in Lincoln, Nebraska. Episode #7’s opening is proof of that. My co-hosts proudly demonstrate their big city bias ‒ both Frank and Carly needed a geography lesson before and during the show. As a product of the Cornhusker State (my dad was a…
Adweek // April Fools’ Day 2015: Our Giant Roundup of the Best Brand Hoaxes
April Fools' Day is one of my favorite advertising holidays. It's a magical day when brands manage to be smart, relevant and amusing on their smallest budgets of the year. It's a lesson we could all learn, year round.